Marketing Automation 101:
Ensuring Early Success with the Basics; Maturing Your Deployment for Long-Term ROI
Automated lead management technologies are rapidly becoming critical enablers of Best-in-Class performance. While these tools help optimize the delivery of sales-ready leads from marketing to sales, ensuring effective interdepartmental alignment during the early stages of a marketing automation deployment are...
The Power of "Factory Thinking" in Sales and Marketing:
How leading companies are using management techniques to optimize and accelerate demand generation.
Today's business-to-business companies face serious challenges. Marketing channels are becoming increasingly saturated, suspects and prospects are more difficult to reach, and the competition for the attention of buyers, influencers and even users has never been greater...
Research Report: Digital Body Language:
Reading and Responding to Your Prospects' Buying Behavior in the Web 2.0 World
Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. Just as consumers now search and buy online, B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor...
