When we hear the term data modelling, we think of data scientists pouring over humongous amount of data, working on high power computers and spending weeks or even months iterating and testing their models.
Technology has, and always will disrupt, the status quo for individuals and corporates alike. The last few years have seen industry specific tech platforms create upheavals – key examples being FinTech, InsurTech, EdTech/EduTech and HRTech. A number of established players in each of these industries have been working aggressively to update their products and services portfolio to adapt and leverage these technology platforms. Kudos to them.
The 2nd SiriusDecisions APAC Summit was held recently at the Marina Bay Sands Convention Centre in Singapore on 9 October 2018. Verticurl was a diamond sponsor at the event & we were among an elite community of over 300 B2B Sales, Marketing, and Product Leaders in the region who were there to learn about how to address regional specific challenges with data-driven best practices and hear about new innovations across the B2B space.
The immense success of the inaugural SiriusDecisions APAC Summit in 2017 has meant that this summit a has become a “must-attend” event for all B2B marketers in APAC who want to learn and adopt the modern marketing practices. We, at Verticurl, are eagerly looking forward to the 2nd SiriusDecisions APAC Summit being hosted at Marina Bay Sands on the 9th of October.
While most marketers are focused on net new acquisitions, a relatively forgotten area is Installed Base Marketing. Installed base marketing is about looking at the customer journey beyond closing the deal and engaging with customers who are currently using the company’s product.
APAC’s premier B2B Marketing Enablement Platform - the B2B Marketing Leaders Forum, is only a few days away! Would you be attending? As a proud Sponsor of this Forum, the Verticurl team is looking forward to meeting you in person during the event at Booth Number 7, and answering all your queries ranging from Martech to Demand Generation to Best Practices and much more!
Disclaimer: The information in this blog and White Paper is provided for general informational purposes only. No information contained within should be construed as legal advice from Verticurl, nor is it intended to be a substitute for legal counsel on the subject matter.
2017 was another great year for Verticurl, an 8th consecutive year of revenue growth. It also marked the 5th year of WPP’s acquisition of Verticurl. Verticurl’s Senior Leadership Team recently met in Coimbatore to recognize our annual accomplishments, individual successes, examples of outstanding teamwork and to develop plans for servicing our clients better in 2018.