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WeChat Marketing in China

Why WeChat? - With 1 billion monthly active users, WeChat is a must-have for businesses targeting customers in China. WeChat allows users to instant message, share social posts, book taxis, make payments, book a doctor’s appointment, and a many other functions within the app.

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Evaluation of predictive lead scoring options

B2B marketing organizations with revenue generation as their focus have always regarded lead scoring as an important component of the lead management process. Over the last 3 years or so, many of the more mature companies have started evaluating or implementing predictive lead scoring to further improve the quality of leads being sent for tele or sales qualification.

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Marketing Maturity: Overcoming 5 Common Roadblocks

One service we offer our clients is a Marketing Maturity Assessment to provide clarity into what’s working, what’s not and how to prioritize areas for improvement. The purpose of the assessment is to set objective goals so that an organization can progress in maturity in all aspects of digital marketing, including data, analytics, and targeting, to name a few.

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How a High Tech Company Re-Engineered Their Marketing Efforts into a Demand Generation Engine

The client is in the high tech industry and their marketing communications team wanted to transform itself into a demand generation engine – owning and delivering against opportunity and revenue targets. However, the marketing leaders realized that there were significant issues across their funnel management processes and teams.

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Are the Finance and Insurance companies in the last-chance saloon to salvage their future?

Technology has, and always will disrupt, the status quo for individuals and corporates alike. The last few years have seen industry specific tech platforms create upheavals – key examples being FinTech, InsurTech, EdTech/EduTech and HRTech. A number of established players in each of these industries have been working aggressively to update their products and services portfolio to adapt and leverage these technology platforms. Kudos to them.

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Key Takeaways from SiriusDecisions 2018 APAC Summit

The 2nd SiriusDecisions APAC Summit was held recently at the Marina Bay Sands Convention Centre in Singapore on 9 October 2018. Verticurl was a diamond sponsor at the event & we were among an elite community of over 300 B2B Sales, Marketing, and Product Leaders in the region who were there to learn about how to address regional specific challenges with data-driven best practices and hear about new innovations across the B2B space.

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What to expect at the SiriusDecisions 2018 APAC Summit

The immense success of the inaugural SiriusDecisions APAC Summit in 2017 has meant that this summit a has become a “must-attend” event for all B2B marketers in APAC who want to learn and adopt the modern marketing practices. We, at Verticurl, are eagerly looking forward to the 2nd SiriusDecisions APAC Summit being hosted at Marina Bay Sands on the 9th of October.

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