The client is in the high tech industry and their marketing communications team wanted to transform itself into a demand generation engine – owning and delivering against opportunity and revenue targets. However, the marketing leaders realized that there were significant issues across their funnel management processes and teams.
Technology has, and always will disrupt, the status quo for individuals and corporates alike. The last few years have seen industry specific tech platforms create upheavals – key examples being FinTech, InsurTech, EdTech/EduTech and HRTech. A number of established players in each of these industries have been working aggressively to update their products and services portfolio to adapt and leverage these technology platforms. Kudos to them.
The immense success of the inaugural SiriusDecisions APAC Summit in 2017 has meant that this summit a has become a “must-attend” event for all B2B marketers in APAC who want to learn and adopt the modern marketing practices. We, at Verticurl, are eagerly looking forward to the 2nd SiriusDecisions APAC Summit being hosted at Marina Bay Sands on the 9th of October.
APAC’s premier B2B Marketing Enablement Platform - the B2B Marketing Leaders Forum, is only a few days away! Would you be attending? As a proud Sponsor of this Forum, the Verticurl team is looking forward to meeting you in person during the event at Booth Number 7, and answering all your queries ranging from Martech to Demand Generation to Best Practices and much more!
Disclaimer: The information in this blog and White Paper is provided for general informational purposes only. No information contained within should be construed as legal advice from Verticurl, nor is it intended to be a substitute for legal counsel on the subject matter.
Disclaimer: The information in this blog is provided for general informational purposes only. No information contained within should be construed as legal advice from Verticurl, nor is it intended to be a substitute for legal counsel on the subject matter.
Disclaimer: The information in this blog is provided for general informational purposes only. No information contained within should be construed as legal advice from Verticurl, nor is it intended to be a substitute for legal counsel on the subject matter.
The wait is almost over and the countdown has started! The inaugural SiriusDecisions Summit in Asia Pacific is just a week away and we at Verticurl can hardly contain our excitement!
Verticurl, as a part of WPP consortium, was proud to be a platinum sponsor of the recent Adobe Symposium in Singapore. The event was a great success with over a thousand people attending the event at the Marina Bay Sands hearing from Adobe and understanding how to create a competitive advantage through the ‘Experience Wave’.
Once again this year Verticurl is proud to sponsor the SiriusDecisions Summit in Nashville, TN. We look forward to joining 2,500 B2B marketers from all over the world and exchanging ideas. This year's theme - “The Art and Science of Intelligent Growth” - is closely aligned with Verticurl's philosophy of whole-brain marketing that combines the best of ideation with a solid foundation of performance metrics.
