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3 Things to Look Forward to at the SiriusDecisions APAC Summit 2017

The wait is almost over and the countdown has started! The inaugural SiriusDecisions Summit in Asia Pacific is just a week away and we at Verticurl can hardly contain our excitement!

The must-attend B2B event of the year will bring together eminent marketers, thought leaders and analysts from SiriusDecisions. While the day will be jam-packed with keynotes, industry insights, case studies and panel discussions (not to mention the networking breaks!), here are three things that should definitely be on your agenda:

1. Understanding the B2B Buyer's Journey

To be honest, most B2B marketers' view of their customers' buying behaviour is based on traditional outlook and occasional inputs from Sales. However, in this omnichannel, always-on world, customers' expectations have evolved faster than ever. Organizations that define and support the buyer’s journey and then use this insight to develop campaign strategies report increased engagement, higher-quality leads and overall growth in the pipeline. The sessions on buyer's journeys will help you identify gaps within your own organization and help build a road-map towards understanding your customer better.

Also, look for insights on buyer journeys from an APAC angle.

2. A Field Perspective on Implementing a Demand Gen Engine

A well-tuned demand engine is what keeps best-performing B2B organizations humming. If not, it's a constant source of worry in order to meet quarterly targets. Just like any piece of complex machinery, many different parts of the business need to work in harmony to achieve and exceed demand generation targets.

The case study from Red Hat will highlight how using the right methodologies, supported with the right tools, processes, technology, and metrics will deliver consistent growth in the pipeline.

3. The Demand Unit Waterfall

The SiriusDecisions Demand Waterfall has been the gold-standard for B2B marketers for the past few years. They have introduced the newest member of the Demand Waterfall® family in May 2017 called the Demand Unit Waterfall®.

This is a great opportunity for organizations that are thinking about adopting this approach to drill deeper into factors to consider and steps required to make it operational. Even for companies that do not intend to migrate to the Demand Unit Waterfall, it will be definitely worthwhile peeking into the future and maybe identify a few elements that will improve their demand management.


As the proud Diamond Sponsors of the event, the Verticurl team is looking forward to meeting you and answering any burning questions you may have on MarTech, demand generation, best practices or even "can you help us with.....?"

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