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What to expect at the SiriusDecisions 2018 APAC Summit

The immense success of the inaugural SiriusDecisions APAC Summit in 2017 has meant that this summit a has become a “must-attend” event for all B2B marketers in APAC who want to learn and adopt the modern marketing practices. We, at Verticurl, are eagerly looking forward to the 2nd SiriusDecisions APAC Summit being hosted at Marina Bay Sands on the 9th of October.


The agenda of this SDSummit is geared towards helping the marketers tackle some of the burning challenges they are grappling with, and should provide them with some frameworks, best practices and case studies that can help them achieve better results.

While each session will be worth its weight in gold, we wanted to call out a few that we would heartily recommend to all the attendees:

  1. Alignment – some of the recent studies show that a well-aligned organization can drive huge uplift in all key metrics, including revenue, customer satisfaction and employee engagement. However, it is easier said than done. There are two sessions that will focus on aligning different pieces of the organization to drive a more coherent business strategy.

  2. Localization – APAC market is diverse, encompassing nearly half of the world’s population, covering markets as diverse as India, China, Australia and Japan. With such vast differences to be managed, it is important to learn about the best practices for managing localization across these diverse markets.

  3. Role of Marketing Operations – Marketing operations teams are frequently tasked with deployment of seamless integrated campaigns across markets. However, being the nerve centre of these complex activities gives it the unique opportunity to identify, recommend and leverage insights from the multitude of data points that get collected as part of these engagements being had with prospects and customers. Hear how RedHat APAC team used this unique capability to become the thread that connects the dots - not only for marketing function but for the entire organization. Verticurl has been the regional demand generation agency of record for RedHat for the last 4 years and we have had a ringside view of this process of change and we invite all of you to hear about this tough but rewarding journey from Monish Munshi, Senior Manager Marketing Operations at Red Hat.

                                                                           Team Verticurl at Inaugural SiriusDecisions Summit APAC 2017


As diamond sponsors of this must-attend event, we look forward to welcoming you at the summit. Please drop by our booth to discuss any burning questions you might have about the frameworks or the best ways for implementing them. Contact us if you want to talk about any of these topics.

Happy Learning! Happy Networking!

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