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VERTICURL AT THE B2B MARKETING LEADERS FORUM APAC 2018

APAC’s premier B2B Marketing Enablement Platform - the B2B Marketing Leaders Forum, is only a few days away! Would you be attending? As a proud Sponsor of this Forum, the Verticurl team is looking forward to meeting you in person during the event at Booth Number 7, and answering all your queries ranging from Martech to Demand Generation to Best Practices and much more!

 

EVENT SNAPSHOT

This Forum will span across 3 days with the first 2 days being dedicated to a conference featuring keynotes, speeches from eminent CMOs & B2B Marketers, case studies and panel discussions, complemented with networking breaks! The 3rd day would be for Workshops.

CUSTOMER EXPERIENCE (CX)

In the quest for closing deals and generating revenues, what gets missed more often than not is the need for paying attention to Customer Experience or CX. During each stage of the Customer Journey, marketers need to have the appropriate systems, processes & strategies in place to enable increased 2 way personalized communication. This would result in increased leads into the sales funnel, & also more positive customer sentiment and loyalty.

ACCOUNT BASED MARKETING (ABM)

Just as the 80/20 principle states that 80% of the effects come from 20% of the causes, all marketers know that there are some Key Accounts that make a majority contribution to the business revenues. For such Accounts, it would hold a company in good stead to plan and implement Account specific marketing campaign strategies, to uplift relationships & revenues.

MARKETING MATURITY ASSESSMENT (MMA)

There are 7 marketing dimensions that every company deals with and each dimension has a certain level of maturity. It would be very useful if marketers are able to gauge the company’s marketing maturity level in comparison with industry average, and also get to know what needs to be done to increase the overall marketing maturity levels.

Interested? The Verticurl Team would love to meet you in person and discuss CX, ABM, MMA and a host of other B2B demand generation services that Verticurl provides! We look forward to seeing you at Booth Number 7 at the event!

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