There has certainly been a lot of buzz surrounding the marketing automation industry in Japan, and the time was right for Verticurl to showcase ourselves at Oracle's Modern Marketing Tour in Tokyo. The event which drew 300 attendees was a success. Keynotes included speeches on the importance of building demand centres and how today's marketers are using multiple marketing technologies to tap into their audience and drive engagement.
While promoting our strong partnership with Oracle, we engaged the attendees with localized demand centre case studies and a "Marketing Technology" assessment questionnaire. It was the first time Verticurl Japan participated in an event on this scale with a voice to be heard, and based on what we experienced, the future of modern marketing looks bright!