WeChat Marketing in China

Why WeChat? - With 1 billion monthly active users, WeChat is a must-have for businesses targeting customers in China. WeChat allows users to instant message, share social posts, book taxis, make payments, book a doctor’s appointment, and a many other functions within the app.

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Evaluation of predictive lead scoring options

B2B marketing organizations with revenue generation as their focus have always regarded lead scoring as an important component of the lead management process. Over the last 3 years or so, many of the more mature companies have started evaluating or implementing predictive lead scoring to further improve the quality of leads being sent for tele or sales qualification.

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Marketing Maturity: Overcoming 5 Common Roadblocks

One service we offer our clients is a Marketing Maturity Assessment to provide clarity into what’s working, what’s not and how to prioritize areas for improvement. The purpose of the assessment is to set objective goals so that an organization can progress in maturity in all aspects of digital marketing, including data, analytics, and targeting, to name a few.

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Key Takeaways from SiriusDecisions 2018 APAC Summit

The 2nd SiriusDecisions APAC Summit was held recently at the Marina Bay Sands Convention Centre in Singapore on 9 October 2018. Verticurl was a diamond sponsor at the event & we were among an elite community of over 300 B2B Sales, Marketing, and Product Leaders in the region who were there to learn about how to address regional specific challenges with data-driven best practices and hear about new innovations across the B2B space.

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5 Takeaways from the SiriusDecisions New Demand Waterfall Model

The SiriusDecisions Demand Waterfall has long been the go-to model for B2B marketers trying to create, manage and optimize their lead management process. Last week, SiriusDecisions unveiled the new and improved version of their waterfall. In some ways, it's an extension of their earlier model and in another way, transformative. Here's our take on what B2B marketers need to know and do about it.

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