Key Takeaways from SiriusDecisions 2018 APAC Summit

The 2nd SiriusDecisions APAC Summit was held recently at the Marina Bay Sands Convention Centre in Singapore on 9 October 2018. Verticurl was a diamond sponsor at the event & we were among an elite community of over 300 B2B Sales, Marketing, and Product Leaders in the region who were there to learn about how to address regional specific challenges with data-driven best practices and hear about new innovations across the B2B space.

                                                                        Team Verticurl at SiriusDecisions 2018 Summit APAC                                                                      

SiriusDecisions, the B2B thought leaders held a mix of different sessions around latest B2B research & insights. The summit also provided opportunities for networking with our peers & customers as well as panel discussions led by key figures in the marketing industry while during the lunch hour two of our clients, RedHat & Schneider Electric presented their success stories in a ‘lunch & learn’ session. Monish Munshi shared some of his experiences as RedHat APJ Marketing Operations team became the nerve centre for collecting customer insights and developing personalized campaigns while leading the charge for internal alignment between Sales and Marketing Organizations. Dong Meng shared how Schneider Electric leverages on MarTech to accelerate Digital Demand Generation Strategy, Digital Transformation, Drive Marketing & Sales alignment and business growth.

Some of the key sessions were:

  1. Account Based Marketing & Sales Alignment: ABM/Sales when aligned can drive huge uplift in all key metrics, including revenue, customer satisfaction and employee engagement. The session started with the key challenges that occur in a non-aligned environment & then continued to highlight the areas where sales & marketing can work on to achieve this & how.

  2. Fast-Tracking Demand Creation: Lack of alignment in channel demand creation efforts results in inefficiencies, increased costs, lost revenue, and poor partner and buyer experiences. This session focuses on driving better engagement and marketing performance with channel partners & showcased different phases of demand creation.

  3. Multilingual Content Strategy: Global and regional marketing teams can use content marketing to build inbound awareness and seed demand but they often struggle with how to accomplish this. This session provided a structured approach that ensures critical content marketing success factors are embedded in the content marketing strategy and execution. The end goal is to build the inbound engine, adopt a globally consistent yet locally relevant approach to multilingual content marketing strategy.


Overall, it was an event filled with actionable B2B insights & a well-engaged community of corporate influencers. We felt delighted to be the diamond sponsors & hope to see you at the event next year.

Contact us now, if you want to talk about any of these topics.

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