Why WeChat? - With 1 billion monthly active users, WeChat is a must-have for businesses targeting customers in China. WeChat allows users to instant message, share social posts, book taxis, make payments, book a doctor’s appointment, and a many other functions within the app.
This makes WeChat a super-app that allows users to access many functions that would traditionally require numerous different apps to perform.
Like all best practices, the question eventually becomes how to make an impression in an already crowded field. To do that, you must be able to deliver a better experience and bring personalization to your audience. With the advancement of technology, more and more consumers are expecting personalization at every stage of their journey.
Personalization with WeChat
One way that you can provide personalization with WeChat is to customize the WeChat menu in your Official Account for each follower. This enables you to provide relevant content to your audience and increase their engagement with your brand.
Our case study revealed a 50% increase in engaged contacts through a personalization project. How did we do it?
New contacts will see a default menu with the option to sign up as a member or register for a webinar.
When they submit the form, they will be able to see the refreshed menu based on their profile. Once we gather more data on their topic of interest based on their behavior, we refine their segmentation and the menu will be refreshed accordingly.
This is just one of the ways WeChat can be used to deliver a personalized experience to your audience. With the data that can be collected from WeChat and other channels such as email and website, you can have a more complete profile of your customers and therefore provide them with a personalized omnichannel experience.
Businesses should be where the consumers are – and that is WeChat. WeChat has become an integral part of the everyday lives of consumers in China who are also used to interacting with brands on WeChat. With an average of 570 million users logging into WeChat every day and using it all day long, it has become an essential channel for businesses to reach their audience and a superior customer experience that allows you to stand out from the crowd.
Verticurl can help you with your WeChat strategy, including integrating WeChat with your Marketing Automation Platform (MAP).