LEARN MORE ABOUT  DEMAND GENERATION BEST PRACTICES, INDUSTRY TRENDS,  AND HOW THE WORLD'S LEADING  MARKETERS ARE USING MARKETING  AUTOMATION TO DRIVE REVENUE.

Knowledge Center

Want to learn more about demand generation best practices, industry trends, or how the world's best marketers are using Eloqua to drive more revenue? We've compiled useful and valuable resources that can help your company make the right marketing decisions and get you up to speed on what's shaping our industry. 

Marketing Automation 101:

 

Ensuring Early Success with the Basics; Maturing Your Deployment for Long-Term ROI Automated lead management technologies are rapidly becoming critical enablers of Best-in-Class performance. While these tools help optimize the delivery of sales-ready leads from marketing to sales, ensuring effective interdepartmental alignment during the early stages of a marketing automation deployment are...

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The Power of "Factory Thinking" in Sales and Marketing:

 

How leading companies are using management techniques to optimize and accelerate demand generation.

Today's business-to-business companies face serious challenges. Marketing channels are becoming increasingly saturated, suspects and prospects are more difficult to reach, and the competition for the attention of buyers, influencers and even users has never been greater...

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Research Report: Digital Body Language:

 

Reading and Responding to Your Prospects' Buying Behavior in the Web 2.0 World Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. Just as consumers now search and buy online, B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor...

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Why you don’t need a new database: three ways to make existing lists work for you.

 

Your database is a valuable corporate asset, even if it’s outdated, inaccurate, and incomplete. However imperfect, leveraging your existing lists is far preferableto starting from scratch: Buying a new database is expensive, and the fact is,good lists can’t be bought. It is possible to take the list you have and make itmeasurably better.

Follow these three simple steps to make the database you have work for you…

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