OUR EXPERTS HELP YOU SOLIDIFY YOUR MARKETING STRATEGY  TO DRIVE RESULTS.

strategy & Consulting

What we do

 
6
Functional Areas
Business-ready marketing services packages for modern marketers
 
8
Practice Areas
Marketing focus areas to enable you derive the most value from investments
 
6
Consulting Tools
Tools to analyze the health of your marketing strategy and operations
 

Functional Areas

 
Best Practices
Framework
  •  CoE/Demand Centre
  •  Marketing Change Management
  •  Marketing Maturity Assessment
  •  Persona Development
  •  Technology Consulting
  •  Customer Journey Design
  •  Benchmarking
  •  Content Strategy
  •  Scorecards
  •  Tech Stack Design
 
CRM & Loyalty
  •  CRM Strategy
  •  Loyalty Marketing
  •  Program Design
 
Campaign Services
  •  Campaign Strategy
  •  Partner Marketing
  •  Omni-channel Strategy
  •  DMP Identification & Management
  •  Digital Media
  •  DSP
  •  Retargeting
  •  Social
 
Data & Analytics
  •  Data Strategy & Acquisition
  •  Reporting
  •  Analysis & Dashboards
  •  Segmentation
  •  Data Modelling
 
Always-on Marketing
  •  Inbound Marketing Strategy
  •  Nurture Campaign Design
  •  Lead Scoring/Predictive Lead Scoring
 
Testing & Optimization
  •  Platform Selection & Recommendation
  •  Optimization Plan
  •  Use Case Design
  •  Testing Plan Execution
  •  Testing Performance Analytics
 

Practice Areas

 
Account-Based MARKETING
  •  Target Account Definition
  •  Account Profiling
  •  Account Insight Development
  •  Account Mapping & Relationship Scorecards
  •  ABM Campaign Strategy
  •  Performance Tracking & Optimization
 
Inbound Marketing
  •  Integrated Campaign Planning and Deployment
  •  Social Media Marketing Planning and Implementation
  •  Website Analytics
  •  Remarketing Campaigns
  •  Content Marketing
  •  PPC / Search Campaigns
 
Customer Engagement PROGRAMS
  •  Customer Journey Mapping
  •  Persona Development
  •  Campaign Planning
  •  Program Tactic, Content & Channel Selection
  •  Campaign Execution & Reporting
 
Sales & Marketing Technology ENABLEMENT
  •  Identification of Most Appropriate Technology Platform for Client’s Business Needs
  •  Design of Ideal MarTech Stack
  •  MarTech Stack Integration
  •  Identification of Point Solution to Augment Stack
 
Campaign ORCHESTRATION
  •  Customer Journey Focused Campaign Design
  •  Multi-touch, Multi-channel Campaign Design & Execution
  •  Campaign Performance Optimization
 
Audience ACQUISITION
  •  Increase Market Coverage Beyond Existing Database
  •  Identify Audience Sources
  •  TAM Identification Based on Industry Segments
  •  Acquisition Through Multiple Channels: DMP, Social Networks, Tele & List Providers
 
Marketing Change MANAGEMENT
  •  Marketing Transformation Strategy
  •  Change Management Plan
  •  Structured Change Communication
  •  Training & Onboarding
  •  Continuous Adoption Support
 
Demand CENTER / CoE
  •  Demand Center Model Development
  •  Lead Stages Definition
  •  Marketing-Sales Funnel Design
  •  Sales-Marketing Alignment
  •  Funnel Tracking & Optimization
 

Consulting Tools

 
Marketing Maturity Model (B2B & B2C)
  •  Assess Maturity of Marketing Organization Across Key Functions
  •  Audit Conducted via Guided Interviews with Key Stakeholders
  •  Audit Results Mapped Against Benchmarks and BIC
  •  Leads to a Roadmap to Adopt Modern Marketing Techniques
 
MarTech MAPPING
  •  Audit Current State of Marketing Technology Infrastructure
  •  Develop an Ideal State MarTech Stack with Optimal Systems
  •  Justify Investments in MarTech
  •  Make Sense of The Variety of Established and Upcoming Solutions in The Market
 
Data SCORECARDS
  •  Assessment of Marketing Database to Identify Opportunities And Gaps
  •  Develop Data Scorecards to Highlight Health of Marketing Database
  •  Quantitative and Qualitative Assessment to Get The Complete View of Health
  •  Plan of Action to Augment, Cleanse And Standardize Data
 
Content SCORECARDS
  •  Assess Health of Content to Drive Lead Pipeline
  •  Identify Availability And Gaps in Content Across Funnel Stages
  •  Develop Scorecards to Visualize Current State of Content
 
Persona DEVELOPMENT
  •  Move Beyond Basic Profile Based Segmentation to Buying Behavior
  •  Humanize The Customer And Identify Key Triggers
  •  Identify Sources of Information and Channels of Influence
  •  Create Uniform Understanding of The Customer Across The Organization
 
Customer Journey
MAPPING
  •  Identify Customers' Path to Purchase
  •  Understand Purchase Triggers And Patterns
  •  Methodology Includes Customer Interviews, Overlay of Digital Body Language And Mapping Against Personas
  •  Definition of Engagement Opportunities And Enablement via Marketing Automation