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LINE - MARKETO INTEGRATED MARKETING APPLICATION

To complement the multi-channel capabilities of Marketo, Verticurl has built the world's first LINE and Marketo integration app which has been approved and listed on the Marketo Launchpoint. Brands can now engage with their customers based in Japan where LINE is the most popular social network. With over a billion registered accounts and 217 million active users, LINE has become one of the most preferred messaging platforms in Japan.

LINE Corporation released its LINE@ app for businesses and professionals. Using LINE@ accounts allow marketers to reach out to a wider audience and utilize LINE for business. LINE@ supports communication service such as text, image, voice, video and template message.

 

                                                                                Marketo Campaign Flow

Key features of the LINE-Marketo integrated solution:

QR Service:

This service enables brands to allow any LINE user to subscribe our account by scanning the static QR code and will receive a pre-configured message for the scanned QR code. The message can be text, image, audio, and video. LINE helps acquire subscriber’s data pertaining to other channels such as SMS, email, etc. This is applicable to Message service as well.

Message Service:

This Service helps send messages to subscribers, which can be text, image, audio, video or template message content. It is possible to customize text messages, allowing user personalization with metadata from the LINE app.

Report Service:

This service helps to track statistics of messages sent to subscribers.

                                                                          Campaign Message Configuration


B2B or B2C brands can utilize this platform to deploy innovative campaigns like lead generation, product updates, event registration, loyalty & customer retention etc. Tap into the huge audience in Japan on LINE using Verticurl’s Marketo-LINE integration.

Contact us now for additional information.

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