In the world where your customers are present on multiple devices and channels, marketers have to adopt an omnichannel strategy to maximize reach and effectiveness. To help our clients run mobile SMS campaigns, Verticurl has developed a SMS Connector that integrates with several Marketing Automation (MA) platforms. This solution allows marketers to reach their customers or prospects for whom they don't have email addresses.
Here are the key features of the SMS connector:
Support for Inbound SMS: The connector has a built-in support for inbound SMS. This allows marketers to launch campaigns and expect responses to be captured directly within the MA solution; enabling faster responses and ROI tracking of conversion.
Several Gateway providers: To ensure the lowest cost possible for our customers, the connector can support different gateway providers which offer the lowest rates.
Personalization in Message: Marketers can take one step further and deploy personalized content for their customers to increase conversion.
Clickthrough Tracking: Links added to SMS messages are trackable, allowing marketers to track conversion rates across their SMS campaign.
Extensive Reporting: Provide a comprehensive view of SMS send statuses and tracking of delivery reports from a campaign perspective.