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WeChat - Marketo Integrated Marketing Application

To complement the multi-channel capabilities of Marketo, Verticurl has built the world's first WeChat and Marketo integration app which has been approved and listed on the Marketo Launchpoint. Brands can now engage with their customers based in China where WeChat is the most popular social network. Key features include dynamic QR code generation for each campaign, and including the WeChat channel service directly within the Marketo Campaign. All WeChat activities of the WeChat followers are also captured, providing marketers the ability to segment, score and assign WeChat menus dynamically to them, resulting in better engagement, user experience and increased conversion.

                                                                    Marketo Campaign Flow


Key features of the Verticurl's WeChat Marketo solution

QR Service:

This service enables brands to allow any WeChat user to subscribe by scanning the registered QR code. WeChat helps acquire follower’s data pertaining to other channels such as SMS, email, etc. This is applicable to Message service as well. Event-based messages such as Subscribe and Scan can be tracked and maintained in Marketo.

Message Service:

This Service helps send messages to followers, which can be text, image, audio, video or rich media content. It is possible to customize text messages, allowing user personalization with metadata from the WeChat app.

Menu Service:

This Service help assign followers within WeChat the right menu based on their profile segment, allowing them to convert faster.

Report Service:

This service helps to track statistics of messages sent to followers.

 

                                                                             Campaign Message Configuration


B2B
or B2C brands can utilize this platform to deploy innovative campaigns like lead generation, product updates, event registration, loyalty & customer retention etc. Tap into the huge audience in China on WeChat using Verticurl’s Marketo-WeChat integration.

Contact us now for additional information.

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