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WeChat – Oracle Responsys Integrated Marketing Application

WeChat is a social network, popular in Asia, particularly in China. With over a billion registered accounts and 650 million active users, WeChat has become one of the most preferred messaging platforms in China.

WeChat provides text messaging, voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing. WeChat allows organizations to create 'Public Accounts' which enables them to push feeds to subscribers/followers and provide them with relevant services.


To meet a growing demand from our clients to help them leverage the benefits of the WeChat platform, Verticurl has developed a world-first WeChat-Oracle Responsys integrated marketing solution that marries the benefits of an enterprise marketing automation platform like Oracle Responsys and the reach of WeChat. This application allows marketers to manage their WeChat marketing campaigns by plan, set up, deploy and measure campaign performance within Verticurl Cloud app.

The following are the key features of the WeChat-Oracle Responsys integrated solution:


QR Service:

This service enables brands to allow any WeChat user to subscribe by scanning the registered QR code. For every scan, followers will receive a pre-configured message for the scanned QR code. The message can be text, image, audio, video or rich media article. WeChat helps acquire follower’s data pertaining to other channels such as SMS, email, etc. This is applicable to Message service as well. Event-based messages such as Subscribe and Scan can be tracked and maintained in Oracle Responsys.

Message Service:

This Service helps send messages to followers, which can be text, image, audio, video or rich media content. It is possible to customize text messages, allowing user personalization with metadata from the WeChat app.

Report Service:

This service helps to track statistics of messages sent to followers.


B2B or B2C brands can utilize this integrated marketing platform to deploy innovative marketing campaigns into the huge audience in China on WeChat. Contact us now for additional information.

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