Verticurl, a division of Ogilvy, was established in 2006 with the mission to be the world’s leading marketing technology services agency for multinational organizations.
We enable our clients to assess, deploy and integrate MarTech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion and leverage marketing technology to achieve operational excellence.
Since 2006, the company has grown at a phenomenal rate, with over 1,100 team members and presence in United States, Canada, Brazil, Australia, Singapore, UK, Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, Vietnam, and Greater China. Our global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics.
Our unique 24 x 5 delivery model gives our clients the flexibility, structure and scale to meet aggressive timelines – anytime, anywhere.
Verticurl’s team is built on deep and wide expertise in marketing, sales, CRM, technology, CX, loyalty and data. We address marketing’s most pressing challenges - be it improving customer experience, achieving better ROI from MarTech, doing more with data or operating an effective demand center. Rest assured, we can mobilise a multi-region team of experts to address your core MarTech needs.
Meet our people
Founder and Chief Executive Officer
Abhishek Gaur founded Verticurl – Asia’s first demand generation agency – in 2006 and holds the position of Founder and CEO. Ab is responsible for driving Verticurl’s vision, direction and expansion plans.
A pioneer in the field of leveraging cloud-based marketing automation platforms for delivering operational excellence, Ab has advised some of the top global MNCs. His extensive experience in this field is widely recognized and highly respected worldwide.
President, Global Client Services
Nate is responsible for Verticurl’s Account Services and Business Development teams globally.
Nate leads and mentors Verticurl’s account servicing and business development teams spread around the globe. He and his team ensure customer satisfaction and manage client specific “Customer Success Roadmaps.”
Nate is a past board member of the Atlanta Chapter of the Business Marketing Association, a recipient of the United States Air Force Achievement Medal, and numerous corporate awards and citations.
Chief Strategy Officer
Waheed heads the strategy and consulting function in Verticurl and is responsible for managing strategic engagements for its key clients. He and his team ensure Verticurl’s clients are always in the forefront of modern marketing practices – be it cutting-edge analytics, innovative campaigns, lead nurturing strategies, data-driven marketing or lead funnel optimization.
Waheed has held various senior positions in the advertising and marketing industry prior to joining Verticurl where he has amassed years of experience in online strategy, digital marketing, demand generation, communications, media, social networks, CRM and marketing technologies.
Global Vice President of Professional Services
Vaish heads Verticurl’s Professional Services team.
As a delivery head, Vaish is responsible for establishing processes required to provide flawless solutions. She is responsible for rolling out different platforms within the team, as per the business demands. She also oversees the QA and training units within Verticurl.
In this demanding role, Vaish ensures availability of high-quality and trained solution architects and product consultants to deliver mission-critical projects. Vaish’s team operates round the clock in all the time zones globally running Demand Centers for some of the top enterprises.
Vaish was a senior consultant with Carlson Marketing prior to joining Verticurl, and has a background in IT. She holds a degree in Engineering and is a Microsoft certified solution developer.
General Manager APAC
Gen leads the account servicing team in the Asia-Pacific region, working closely with key clients to develop successful demand generation plans that outline their critical success factors, define measures for success, identify potential issues, and provide recommendations.
Gen is a well-rounded, analytical, and results-oriented marketer. She has led breakthrough ROI on targeted CRM activities, championed new marketing channels to generate incremental sales revenue, and won “Best Loyalty Marketing Campaign” at the 2012 Marketing Magazine’s Agency Awards.
Chief Operating Officer
Sam runs our Enterprise Shared Services and has broad regional management experience across various industries and roles, ranging from startup to business restructuring/divestiture, IT transformation and building cross functional teams.
He is both an empathetic communicator and effective people manager. A large part of his work involves motivating a highly engaged team in driving behavioral change to deliver the required business outcomes, molding him into a dynamic team-builder. In addition to a high level of adaptability, operational flexibility and interpersonal skills, Sam embraces change and thrives in multiple and complex work environments.
A pioneer in the field of Sales Force Automation, CRM and Loyalty Marketing Programs, Sam has been involved in major roll-out of these programs across Asia Pacific prior to joining Verticurl.
Japan Country Manager
Motoi Imaizumi brings decades of experience in digital marketing and customer relationship management serving Japanese companies and global multi-nationals to Verticurl.
Prior to joining Verticurl, Motoi spent 10 years at OgilvyOne (direct / digital marketing division of Ogilvy group), where he led various marketing communications programs for Ogilvy’s blue-chip clients.
Motoi’s ‘hands-on’ approach to management ensures that all of Verticurl Japan’s clients receive personal attention and strategic guidance. Combining both Motoi’s inbound and outbound marketing experience with Verticurl’s deep Marketing Automation expertise allows Verticurl Japan clients to benefit from a complete and end-to-end demand generation solution.
General Manager EMEA
Michael heads-up Verticurl’s rapidly growing EMEA operation. In addition to advising clients on their marketing strategies, technology platforms and how to build and deliver tangible ROI, he’s responsible for business development, partnerships and account services in the region.
Having spent 20 years specializing in hardware, software, telecoms and internet technologies, Michael has gained an intimate knowledge and practical application of highly effective marketing strategies, channels and technologies. He’s experienced the complexities of selling to global enterprises and getting into the minds of fickle consumers.
Prior to joining Verticurl, Michael was Managing Director at Banner, WPP’s technology marketing practice and one of Eloqua’s first partners in Europe. More recently he held the position of CMO at EngageSciences, the consumer engagement and automation software platform, where he pioneered and delivered brand awareness and demand generation programs.
Global Finance Director
As Group Finance Director, Joelle oversees all of Verticurl’s financial functions, including accounting, audit, compliance/control and corporate finance. She also supports our global talent requisition/retention activities and is a member of our leadership team.
Her career spans over 20 years of varied experience in Finance/Accounting across various industries, most notable within the agency business focusing on financial management, operations, profitability, growth and transformation. Joelle earned a Master of Business Administration and Bachelor of Accountancy from Nanyang Technology University, Singapore.
General Manager, North America
Lauren has nearly two decades of experience consulting for B2B and B2C marketing and communications. Over her career, Lauren has worked with numerous Fortune 100 brands like GE, Intel, Lenovo, The Home Depot, Lowe’s Home Improvement, Pfizer, AstraZeneca, SAP, and Avaya to name a few.
She is highly experienced in successfully developing multi-channel demand generation strategy and managing both on and offline GTM strategies for her clients. Lauren’s specialties include Demand Generation, User Experience, Research Analysis, CRM, Marketing/Communications strategy development, Direct Marketing, Branding, Media/PR, and Sales.
Vice President of Client Services, Latin America
With over 15 years of Data-Driven Marketing experience, Rodrigo has worked on both client and agency sides with companies such as Ericsson, Oi and Havas Media. Most recently, he successfully led Israel and Europe based AdTech startups’ business expansion in Latin America.
Rodrigo is responsible for Verticurl’s Client Services, Business Development and Partnerships in Latin America. He leads and mentors our Client Services team in the region, supporting our global clients regionally in Latin America, as well as local clients across several countries.
Vice President of Client Services, India
Rashmi is the Vice President of Client Services for Verticurl’s global client engagements based in India. She is responsible for all aspects of client success, enabling them to get the most value of Verticurl’s services. Her mandate is to identify new opportunities of value creation with clients, in addition to revenue expansion and client retention.
She has over two decades of experience in Consumer, Media, B2B SaaS, Hi-Tech and Technology companies including Universal McCann, Burson Cohn & Wolfe, Microsoft, HCL Technologies. Her focus has been in driving profitable business growth by creating alternate revenue streams through partnerships, new business incubation, and in driving efficiency by introducing new processes, structure, and skills.
She has extensive experience in growth marketing, content, digital, PR, product marketing, account- based marketing, and marketing automation. She has also had a successful start-up and entrepreneurial experience in launching and scaling digital-first/mobile-first platform business models.
With extensive experience in leading and growing marketing, sales, business development and demand generation teams, Rashmi believes that coaching, mentoring, and developing teams’ skills and competencies is critical to support exponential growth.
Rashmi holds a bachelor’s degree in Chemistry and has done Masters in Communication with specialization in advertising and marketing.
Global Salesforce Practice Head
Bruce Powers leads Verticurl’s Global Salesforce Practice. Bruce brings to Verticurl over 23 years of Salesforce experience. He has led Salesforce marketing, sales and delivery teams at companies such as: Larsen & Toubro Infotech, Infosys, Cognizant, Hitachi, Cisco Systems and others.
In 2018, Bruce joined Larsen & Toubro Infotech (LTI) and led the growth and improvements in operations of the Salesforce Practice across North America, LATAM and EMEA. Prior to joining LTI, he led the Salesforce team at Infosys where he helped companies such as T-Mobile, DIRECTV, Apple and 50 other customers architect, design and successfully deliver Salesforce initiatives.
Bruce has always been an innovative force helping build strong Salesforce partnerships and bringing new Salesforce products to the market.
Bruce is also very involved in his community. He has been a high school basketball coach, community organizer and Salesforce educator.
Vice President, Global Experience Data Practice
Dennis runs our Global Data Practice and has an extensive client side track record at Fortune 500 brands in enterprise CX transformation, data strategy, analytics and leveraging technology for competitive business advantage.
Dennis is known for building high performance teams that accelerate our client’s end-to-end Experience Transformation initiatives via innovation in data strategy.
He has written two books on the subject of enterprise data, strategic AI and leveraging the global internet for competitive advantage through data-driven CX transformation:
Vice President, Technology Operations
Anupama leads a team of over 200 Martech Specialists, Solution Architects & Project Managers. In her 11 year tenure with Verticurl, she has led various Marketing Technology Enablement initiatives, and now leads the delivery teams of key enterprise accounts like IBM, Intel, Honeywell, Asia Miles and many more.
With vast experience and highly commendable leadership skills, Anupama delivered mission critical projects, and groomed many leaders within Verticurl. Apart from day to day operations, Anupama has led the Governance team and is one of the key stakeholders in setting up QA policies, providing guidance in setting up Zoho. She has more than 20 years of working experience in IT, R&D & MarTech Industry.
Anupama holds a Master’s degree in Software Engineering from the National University of Singapore. She is PMP certified and a certified ISO lead auditor.
VP Operations, Innovations Center
Jenny leads the Innovation Delivery Team at Verticurl and is responsible for realizing creative ideas to life by leveraging cutting edge technologies to enable our customers and their brands to connect with people via technology in the digital space.
She has nearly two decades of experience in leading various CRM/Marketing Automation projects across industries, focusing on solution implementation, operations and optimization. Her extensive experience in this field is widely recognized and highly respected by peers and clients.
Head of CX Practice
Rajat leads the CX practice and delivery teams globally at Verticurl. He is responsible for crafting client-centric solutions and delivering high-quality services that help bridge the gap between the brand and the consumer and drive true impact and business value. He and his team of passionate MarTech and CX consultants focus on achieving exceptional client results powered by digital marketing, experience and commerce platform consulting, implementation and operations.
Rajat has over 2 decades of experience in the software industry with expertise in stakeholder relationship, sales support and business growth, account management and executing multi-million-dollar digital business transformation programs for Fortune 100 organizations. Prior to Verticurl, Rajat held leadership roles in consulting and delivery with Adobe, Publicis Sapient and Infosys.
Rajat holds a postgraduate degree in engineering from Indian Institute of Technology Kanpur, and currently lives with his family in Bangalore, India.
VP, Technology Delivery
With nearly 20 years of experience in the IT industry, Srini is an expert in Global Demand Center Setup and Support, Enterprise digital marketing solutions, Channel & Customer Loyalty Marketing & CRM implementations, Database analysis & Data art design and setup including BI Platforms and Design, Setup and maintenance of Marketing Automation Platform solutions and management.
Srini has implemented and delivered projects under Agile Development Environment & SCRUM techniques with large and small project teams and is experienced in Requirements Gathering, Analysis & Documenting the use cases. He manages and supervises all phases of a research initiative from design through report delivery.
Senior Director, Technology Operations
Anu is the delivery head of Verticurl’s Professional services, responsible for excellence in end-to-end technical operations and driving process improvements. In her decade long tenure with Verticurl, she has led various Marketing Technology enablement initiatives for many global clients across various technology stacks in Adobe, Salesforce, Oracle Marketing Cloud.
Anu has industry leading expertise in ramping up delivery team across MarTech stacks, working in close partnership with the regional leads. She is one of the key members in the Productivity Council, responsible for driving Productivity initiatives in terms of process and approach. She has implemented RPA and other techniques to drive efficiency.
Anu has over 20 years of working experience in IT service companies, Loyalty marketing & the MarTech Industry. She holds a Masters in Communication systems from the PSG college of Technology, India.
Meet our partners
Verticurl maintains key relationships with the world’s leading technology providers. These relationships drive our team’s enablement and readiness, solution development, and position our team to maximize our clients’ investment in marketing technology platforms.
As an Adobe Global Platinum Partner, Verticurl designs, builds, consults on key Adobe solutions - Marketo, Campaign, Experience Manager, Audience Manager, Analytics, Target, Magento, AEP and Adobe Ad Cloud.
As a Salesforce Silver Partner, Verticurl manages the design, implementation and support of Salesforce Marketing, Sales, Service and Commerce Clouds solutions on behalf of our clients.
Verticurl is an Oracle Gold partner and specializes in deployment, rollout, integration and ongoing mangement of Oracle Marketing Cloud solutions, such as Eloqua and Responsys.
Verticurl’s team of experts have received numerous accolades throughout the years for our creative and innovative work.