The Challenges
The Marketing Leaders realized that there were significant issues across their funnel management processes and teams:
Verticurl’s Solution
Verticurl worked on a regional and in-market engagement model to drive close alignment across teams as well as to help localize plans and campaigns based on each team’s requirements
Results
Internal processes
Campaign deployment and optimization to improve customer engagement
Ability to deliver against opportunity targets, and track and optimize through the funnel performance
Improved funnel performance: