Services
MarTech Enablement
Services

MarTech Enablement

Verticurl’s MarTech enablement services include selection, implementation and integration of marketing and sales technologies that drive customer engagement, lead generation and revenue performance.

Platform Implementation
Platform Implementation
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Platform Implementation

With thousands of tools to choose from, the MarTech/AdTech landscape is indeed complex. With our broad and deep expertise in industry-leading solutions and partnerships with all major platform vendors, we are in a perfect position to support your technology-driven marketing initiatives.

Effective, efficient and optimized marketing operations are essential to the execution of your engagement strategy. Verticurl’s campaign services are agnostic to marketing technology platforms, multi-channel, scalable globally, and designed to reduce cost over time. Serving both B2B and B2C organizations, every client engagement is designed to meet your individual operational requirements and adapt as your business requirements change over time.

System Integrations & Custom Solutions
System Integrations & Custom Solutions
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System Integrations & Custom Solutions

Making disparate technologies work together seamlessly requires expertise in a variety of integration tools and techniques. We integrate both cloud and on-premise technologies using off-the-shelf and custom applications to build a cohesive and connected MarTech stack.

Our custom applications extend the capabilities of marketing cloud platforms such as Adobe, Salesforce, Oracle, and more, to deliver specific use cases that your organization needs.

Our Custom Solutions

  • xTend: Connect . Extend . Engage

    xTend seamlessly extends the experience orchestration and delivery capabilities of leading Marketing Automation Platforms like Marketo, Adobe Campaign and Oracle Eloqua to popular messaging apps like WeChat, WhatsApp Business Accounts, KakaoTalk, LINE and SMS.

  • Verticurl Channel Integration Connector – SMS

    SMS remains a popular channel for customers in several countries around the world, Verticurl’s SMS connector integrates with all leading Marketing Automation (MA) solutions and delivers integrated customer journeys.

  • WeChat - Adobe Campaign Integrated Marketing Application

    To complement the multi-channel capabilities of Adobe Campaign, Verticurl has built the world’s first WeChat and Adobe Campaign connector which allows marketers to orchestrate campaigns that include WeChat as an engagement channel.

  • WeChat - Marketo Integrated Marketing Application

    Verticurl has developed a world-first cloud application which allows you to run integrated marketing programs between Marketo and WeChat that supports both Subscription and Services account types.

  • WeChat - Oracle Eloqua Integrated Marketing Application

    Our WeChat-Eloqua connector marries the benefits of an enterprise marketing automation platform like Oracle Eloqua and the reach of WeChat. This application allows us to deliver integrated marketing journeys between Eloqua and WeChat and provides end-to-end reporting.

  • WeChat – Oracle Responsys Integrated Marketing Application

    Verticurl has developed a world-first WeChat-Oracle Responsys integrated marketing solution that integrates Oracle Responsys and the reach of WeChat. This application allows marketers to send messages to WeChat followers, track statistics and generate responses.

  • LINE – Oracle Eloqua Integrated Marketing Application

    Verticurl has developed a world-first LINE-Oracle Eloqua integrated marketing solution that marries the benefits of an enterprise marketing automation platform like Oracle Eloqua and the reach of LINE. This application allows marketers to manage their LINE marketing campaigns seamlessly via the Oracle Eloqua platform.

  • LINE - Marketo Integrated Marketing Application

    Our LINE cloud App allows you to run integrated marketing programs seamlessly between Marketo Platform and LINE. Using our cloud app, marketers can promote their products, solutions, and services through LINE. Marketo users can generate leads and deliver the message to LINE followers via Marketo.

Training & Enablement
Training & Enablement
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Training & Enablement

We enable our clients to make the most of their investment in MarTech by training them on best-practices, data-driven marketing, customer experience delivery, demand generation, and more.