#Data integration

How a global data integration software company benefited from a successful MarTech migration

Learn how we helped one client build an efficient and scalable demand center with its global marketing automation platform.

The Challenges

  • The client needed to move to a new Marketo instance fully integrated with its CRM to execute global, centralized campaign operations.
  • The region’s size and variety of languages compounded the complexities of implementation.

Verticurl’s Solution

Working closely with the region’s marketing team, roll-out was achieved in six months, and a strategic demand center was created to drive revenue growth.

  • Deployed new instance of Marketo
  • Salesforce CRM Integration
  • Predictive Marketing via Lattice
  • DMP Integration (Adobe Audience Manager)
  • Tagging and reporting to drive insights into the client’s BI tool
  • Marketo health monitoring and issues resolution
  • Introduction of initiative-level QA to align program set-up with global standards

Results

  • Marketing-sourced deals in Asia-Pacific region reached 34%, a substantial increase in just three years period.
  • The client is in the Leadership Quadrant for its Performance Matrix, noting high efficiency and effectiveness throughout the organization.
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